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单词 forward integration
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forward integration
forward integration n. Business the expansion of a company to gain control over processes which follow its own in the supply chain, such as distribution, retailing, etc.; cf. integration n. Additions.
ΚΠ
1906 D. H. MacGregor Industr. Combination i. iv. 95 Forward integration implies that higher processes are brought under ownership.
1929 Jrnl. Polit. Econ. 37 152 Manufacturers in the automobile industry have begun to pursue a ‘forward integration’ policy by investing funds in finance companies and by closely co-operating with the dealers in all questions of sales promotion.
2002 P. Kotler et al. Marketing Moves iii. 62 With digital technology, they can survive through forward integration.
extracted from forwardadj.adv.n.
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