focus-groupv.

Brit.

/ˈfəʊkəs ɡruːp/, U.S.

/ˈfoʊkəs ˌɡrup/

Origin: Formed within English, by compounding. Etymon: focus group n.

Etymology: < focus group n. Compare earlier focus-grouping n.

Marketing and Politics (originally U.S.).

transitive. To use a focus group to evaluate or discuss (a product, policy, etc.); to consult (a selected range of people) as a focus group. Also occasionally intransitive.Sometimes depreciative: to deprive of distinctiveness or character through the implementation of the findings of focus groups.

ΚΠ

1985 Adweek (U.S.) 22 July 18/2 They probed and interviewed and analyzed and focus-grouped and one-on-oned..in the most exhaustive and expensive consumer research project ever undertaken in the industry.

1989 S. Estrich in D. R. Runkel Campaign for President iv. 157 We were focus grouping their ads probably as much as they were.

1998 Newsweek 18 May 69/2 The era before movies were focus-grouped and special-effected to death.

2002 N.Y. Times Mag. 10 Mar. 43/2 Coke focus-grouped teenagers in Tokyo and asked why they drink Coke Classic.

2011 L. Spiller & J. Bergner Branding Candidate i. 11 The Obama campaign poll-tested and focus-grouped virtually every matter..related to the campaign.

This entry has been updated (OED Third Edition, September 2016; most recently modified version published online March 2022).

单词	focus-group
释义	focus-groupv. Brit. /ˈfəʊkəs ɡruːp/, U.S. /ˈfoʊkəs ˌɡrup/ Origin: Formed within English, by compounding. Etymon: focus group n. Etymology: < focus group n. Compare earlier focus-grouping n. Marketing and Politics (originally U.S.). transitive. To use a focus group to evaluate or discuss (a product, policy, etc.); to consult (a selected range of people) as a focus group. Also occasionally intransitive.Sometimes depreciative: to deprive of distinctiveness or character through the implementation of the findings of focus groups. ΚΠ 1985 Adweek (U.S.) 22 July 18/2 They probed and interviewed and analyzed and focus-grouped and one-on-oned..in the most exhaustive and expensive consumer research project ever undertaken in the industry. 1989 S. Estrich in D. R. Runkel Campaign for President iv. 157 We were focus grouping their ads probably as much as they were. 1998 Newsweek 18 May 69/2 The era before movies were focus-grouped and special-effected to death. 2002 N.Y. Times Mag. 10 Mar. 43/2 Coke focus-grouped teenagers in Tokyo and asked why they drink Coke Classic. 2011 L. Spiller & J. Bergner Branding Candidate i. 11 The Obama campaign poll-tested and focus-grouped virtually every matter..related to the campaign. This entry has been updated (OED Third Edition, September 2016; most recently modified version published online March 2022). < v.1985
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