| 单词 | direct response |
| 释义 | > as lemmasdirect response direct response n. a marketing strategy whereby an advertisement supplies a telephone number or other details, enabling a customer to order directly from the manufacturer or service provider concerned, rather than via a retailer; chiefly attributive. ΚΠ 1947 Jrnl. Marketing 12 210/2 Inquiry and sales testing methods are valid and reliable, both as measures of the direct response and the publicity values of the copy.] 1953 H. C. Levinson in Jrnl. Operations Res. Soc. Amer. 1 236 (caption) Percentage of Bamberger sales to those of the Newark District by weeks, with sales due to direct-response advertising eliminated. 1972 N.Y. Times 27 July 49/2 The first [advertising deal] comes from an advertiser or agency who wants to place a direct response ad and is willing to pay so much for each reader response but not the rate card price. 1992 Campaign 3 July 16/3 Measured advertising effect, be it aided recall, unaided recall or direct response. 2001 Palm Beach (Florida) Post (Electronic ed.) 10 Sept. Companies nationwide spent $11.3 billion in 1999 on direct-response television ads... Such ads typically involve a sales pitch that includes an 800 number for viewers to call to reach operators who ‘are standing by’. < as lemmas |
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