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单词 consumer confidence
释义

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consumer confidence
consumer confidence n. (a) belief among consumers in the quality, value, or trustworthiness of a product or company; (b) the willingness of consumers to spend money on non-essential purchases, based on confidence in present and future economic conditions (now esp. as measured on a specific scale).
ΚΠ
1915 C. C. Parlin Merchandising of Commerc. Motor Vehicles 5 The manufacturer who can get..sufficient consumer confidence to be able to sell without price concessions..will have an important and profitable business.
1922 N.Y. Times 7 Jan. 15/6 The aims of the campaign are to..restore consumer confidence and energize retail buying.
1956 Economist 21 July 226/2 The researchers have constructed an ‘index of consumer confidence’ by taking eight of the key questions [on the survey] and weighting them according to significance.
2003 Independent 29 Nov. i. 1/5 A survey of consumer confidence..showed households had suddenly turned negative about buying ‘big ticket’ items.
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