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单词 clicks and mortar
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clicks and mortar
clicks and mortar n. [punningly after bricks and mortar n.; compare sense A. 9] Business a retail or business strategy consisting of the use of both physical outlets and the internet to sell goods or provide services; chiefly attributive; cf. sense A. 9 and bricks and clicks n.
ΚΠ
1999 N.Z. Herald 21 May a1/5 (headline) Clicks and mortar.
1999 PR Newswire (Nexis) 19 July Pottruck defined ‘clicks and mortar’ as knitting together the best of what is available in physical distribution with the best of the web world.
2002 Bookseller 8 Feb. 9/2 The integrated ‘clicks and mortar’ approach of Samedaybooks.co.uk..has helped to more than double customer orders.
2006 P. Gottschalk ICO & Corporate Strategic Managem. (2007) vii. 166Clicks and mortar’ strategies have also met with mixed success.
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