click-throughn.adj.

Brit.

/ˈklɪkθruː/, U.S.

/ˈklɪkˌθru/

Forms: see click v.¹ and through prep. and adv.

Origin: Formed within English, by compounding. Etymons: click v.¹, through adv.

Etymology: < click v.¹ + through adv., after to click through —— at click v.¹ Phrasal verbs 1.

Computing.

A. n.

An instance of clicking on an advertisement on a web page or email to reach the advertiser's website. Also: the process of doing this.Recorded earliest in click-through rate n. at Compounds.

ΚΠ

1995 Phillips Media Group's Interactive Marketing News (Electronic text) 27 Oct. ‘Banner icons are not very efficient,’ said one advertising executive... ‘They average about a 2 percent click-through rate.’

1996 Editor & Publisher Mag. 16 Mar. 26/2 Advertiser-specific audits..will provide..the number of so-called ‘click-throughs’ to an advertiser's site.

1996 Internet World July 66/2 A Web site's dynamics should be reflected in the average rate of click-through across many advertising banners.

1999 Wired Jan. 94/1 Advertisers love high clickthrough.

2010 Daily Mirror 27 Feb. 9/3 Every page will have a link to an external website, to increase the ‘click-through’ to rivals.

B. adj. (attributive).

Of a web page, file, etc.: accessible or navigable by clicking on hyperlinks. Also: that involves or enables clicking on an advertisement on a web page to reach the advertiser's website. Cf. to click through —— at click v.¹ Phrasal verbs 1.

ΚΠ

1996 in Re: Need Help: Copper in my Tap Water in sci.engr.civil (Usenet newsgroup) 8 Feb. Root around this www site. There's a click-through sequence of pages about domestic water supply problems.

2001 Independent on Sunday 25 Feb. (Business section) 1/1 It is clear that the online advertising and the click-through model alone won't generate enough revenues.

2013 Sandusky (Ohio) Reg. 10 Nov. e3/2 Pickie's Best Gift Giver tool..combines..recommended items in a convenient, click-through catalog.

Compounds

click-through rate n. the proportion of visitors to a web page containing a particular advertisement who click on this advertisement to reach the advertiser's website.

ΚΠ

1995Click-through rate [see sense A.].

1996 Mass High Tech 1 Apr. 9/1 If you had 100 people on a page view and 10 click throughs, then your click through rate is 10 percent.

2005 1to1 Mag. Oct. 8/2 The click-through rates on subscribers who came through our new registration process were three times higher than those of old subscribers.

2013 J. Goldman Going Social vii. 148 One of my most significant time expenditures has been tracking the clickthrough rate (CTR) from social networks to our blog.

This entry has been updated (OED Third Edition, September 2016; most recently modified version published online June 2022).

单词	click-through
释义	click-throughn.adj. Brit. /ˈklɪkθruː/, U.S. /ˈklɪkˌθru/ Forms: see click v.¹ and through prep. and adv. Origin: Formed within English, by compounding. Etymons: click v.¹, through adv. Etymology: < click v.¹ + through adv., after to click through —— at click v.¹ Phrasal verbs 1. Computing. A. n. An instance of clicking on an advertisement on a web page or email to reach the advertiser's website. Also: the process of doing this.Recorded earliest in click-through rate n. at Compounds. ΚΠ 1995 Phillips Media Group's Interactive Marketing News (Electronic text) 27 Oct. ‘Banner icons are not very efficient,’ said one advertising executive... ‘They average about a 2 percent click-through rate.’ 1996 Editor & Publisher Mag. 16 Mar. 26/2 Advertiser-specific audits..will provide..the number of so-called ‘click-throughs’ to an advertiser's site. 1996 Internet World July 66/2 A Web site's dynamics should be reflected in the average rate of click-through across many advertising banners. 1999 Wired Jan. 94/1 Advertisers love high clickthrough. 2010 Daily Mirror 27 Feb. 9/3 Every page will have a link to an external website, to increase the ‘click-through’ to rivals. B. adj. (attributive). Of a web page, file, etc.: accessible or navigable by clicking on hyperlinks. Also: that involves or enables clicking on an advertisement on a web page to reach the advertiser's website. Cf. to click through —— at click v.¹ Phrasal verbs 1. ΚΠ 1996 in Re: Need Help: Copper in my Tap Water in sci.engr.civil (Usenet newsgroup) 8 Feb. Root around this www site. There's a click-through sequence of pages about domestic water supply problems. 2001 Independent on Sunday 25 Feb. (Business section) 1/1 It is clear that the online advertising and the click-through model alone won't generate enough revenues. 2013 Sandusky (Ohio) Reg. 10 Nov. e3/2 Pickie's Best Gift Giver tool..combines..recommended items in a convenient, click-through catalog. Compounds click-through rate n. the proportion of visitors to a web page containing a particular advertisement who click on this advertisement to reach the advertiser's website. ΚΠ 1995Click-through rate [see sense A.]. 1996 Mass High Tech 1 Apr. 9/1 If you had 100 people on a page view and 10 click throughs, then your click through rate is 10 percent. 2005 1to1 Mag. Oct. 8/2 The click-through rates on subscribers who came through our new registration process were three times higher than those of old subscribers. 2013 J. Goldman Going Social vii. 148 One of my most significant time expenditures has been tracking the clickthrough rate (CTR) from social networks to our blog. This entry has been updated (OED Third Edition, September 2016; most recently modified version published online June 2022). < n.adj.1995
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