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单词 θ193128
释义
society > communication > information > publishing or spreading abroad > advertising > [noun] (39)
advertisement1600

The calling of general attention to something, public notification; (now esp.) the promotion of goods and services through a public medium; = advert

advertising1717

The action or process of advertise, v. 4; publication of an announcement in a public medium; (concrete) the result of this; advertisements…

puffery1731

The action or practice of ‘puffing’ someone or something; extravagant or undeserved praise, esp. for advertising or promotional purposes…

sandwiching1877

promotion1914

The publicizing of a product, organization, or venture so as to increase sales or public awareness. Also: a publicity campaign; the activity of…

eye1924

Advertising. An eye-catching line at the top of a printed advertisement. Obsolete. rare.

promo1955

= promotion, n. 2c; publicity, advertising. Also: a piece of publicity or advertising, esp. in the form of a short film or video.

hidden persuasion1957

hidden persuaders: a term used, originally by the U.S. writer Vance Packard (1914–96), to describe those involved in the organization and practice…

metamessage1960

Originally: the context of a message, or a statement about that context. Now usually: an underlying meaning, a subtext; a hidden message.

shout line1990

a line of promotional text designed to draw attention to an advertisement, book cover, etc., typically using sensationalism, hyperbole, or striking…

Subcategories:

— an advertisement (8)
— advertiser (6)
— sales pitch (1)
— person(s) to whom advertising addressed (3)
— promotional catalogue or sales brochure (5)
— campaign (1)
— specialist in marketing (2)
— roster of performers, etc. (the billing) (1)
— lists providing details of concerts, etc. (1)
— coloured band or highlighting (1)
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更新时间:2024/9/20 14:37:46