The calling of general attention to something, public notification; (now esp.) the promotion of goods and services through a public medium; = advert…
单词 | θ193128 |
释义 | society > communication > information > publishing or spreading abroad > advertising > [noun] (39) advertisement1600 The calling of general attention to something, public notification; (now esp.) the promotion of goods and services through a public medium; = advert… advertising1717 The action or process of advertise, v. 4; publication of an announcement in a public medium; (concrete) the result of this; advertisements… puffery1731 The action or practice of ‘puffing’ someone or something; extravagant or undeserved praise, esp. for advertising or promotional purposes… sandwiching1877 promotion1914 The publicizing of a product, organization, or venture so as to increase sales or public awareness. Also: a publicity campaign; the activity of… eye1924 Advertising. An eye-catching line at the top of a printed advertisement. Obsolete. rare. promo1955 = promotion, n. 2c; publicity, advertising. Also: a piece of publicity or advertising, esp. in the form of a short film or video. hidden persuasion1957 hidden persuaders: a term used, originally by the U.S. writer Vance Packard (1914–96), to describe those involved in the organization and practice… metamessage1960 Originally: the context of a message, or a statement about that context. Now usually: an underlying meaning, a subtext; a hidden message. shout line1990 a line of promotional text designed to draw attention to an advertisement, book cover, etc., typically using sensationalism, hyperbole, or striking… Subcategories:— an advertisement (8) — advertiser (6) — sales pitch (1) — person(s) to whom advertising addressed (3) — promotional catalogue or sales brochure (5) — campaign (1) — specialist in marketing (2) — roster of performers, etc. (the billing) (1) — lists providing details of concerts, etc. (1) — coloured band or highlighting (1) |
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