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单词 θ193042
释义
society > communication > information > publishing or spreading abroad > advertising > types or methods of advertising > [noun] > advertising by build-up of publicity (2)
build-up1927

An accumulation of favourable publicity designed to popularize a person, product, etc. Also, simply, preparatory work, preparation. Cf. build, v. 4b…

Subcategories:

— one who (1)
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