Of advertising, etc.: that lays stress on the business firm or institution rather than on the product itself.
| 单词 | θ193038 |
| 释义 | society > communication > information > publishing or spreading abroad > advertising > types or methods of advertising > [adjective] > other types of advertising (4) institutional1919 Of advertising, etc.: that lays stress on the business firm or institution rather than on the product itself. solus1937 Of things. Advertising. Of an advertisement: that stands alone; sometimes, that deals with one item (e.g. one book) only. Also, pertaining to such… saturation1942 Military. With reference to intensive bombing or shelling operations, esp. when intended to achieve total destruction. See also saturation bombing n.… pull-through1963 Marketing (originally U.S.). Designating or relating to marketing which aims to create demand for a product by appealing directly to consumers… |
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