glitz 
(gl
ĭts)
Informal n. Ostentatious showiness; flashiness: "a garish barrage of show-biz glitz" (Peter G. Davis).
tr.v. glitzed,
glitz·ing,
glitz·es To invest with an ostentatiously showy quality: "have started to glitz up their shows with filmed backdrops" (Bill Barol).
[Back-formation from glitzy, flashy, showy, probably from German glitzern, to glitter, from Middle High German glitzen, to shine, from Old High German glīzan; see ghel-2 in the Appendix of Indo-European roots.]
glitzi·ness n.
glitzy adj.