prim·rose 
(prĭmrōz′)
(prĭmrōz′)n.
Any of numerous plants of the genus Primula, having large basal leaves and clusters of variously colored flowers with a five-lobed bell-shaped or salverform corolla. Also called primula.
[Middle English primerose, from Old French, from Medieval Latin prīma rosa, first rose : Latin prīma, feminine of prīmus, first; see PRIME + Latin rosa, rose.]