| 释义 |
cross-selling, n. Chiefly Business and Marketing.
Brit. |ˌkrɒsˈsɛlɪŋ|, U.S. |ˈkrɔsˈsɛlɪŋ|, |ˈkrɑsˈsɛlɪŋ|
[‹ cross- comb. form + selling n.]
The action or practice of selling among or between established clients, markets, traders, etc., esp. (in later use) that of selling an additional product or service to an existing customer.
1919N.Y. Times 10 Aug. 3/1 [He] came out today in favor of the immediate revival of Government food control and its principal features: Licensing of all producers and merchants and prevention of cross-selling among dealers. 1930Times 28 Oct. 14/5 Coal sales have been centralized; and ‘cross-selling’, the supply of customers from one colliery over intervening collieries supplying the same coal, has been abolished. 1978Newsweek (Nexis) 31 July 40 Sound-track album sells movie, movie sells sound-track album. A cybernetic spiral of cross-selling that wrings a property of every last drop of profit. 1985S. Davis Excellence in Banking 134 Effective cross-selling, of course, is simply another manifestation of a client-oriented or market-driven culture. 1993Canad. Business Mar. 90/3 In its banking software, it added an array of functions for purposes such as signature verification, automatic teller transactions, electronic funds transfer and cross-selling. 2002Daily Tel. 25 Nov. 36/6 Cross-selling itself is a familiar business daydream—if only we could sell a buttonhook with every button—and in practice may just make the customer cross. |