| 释义 |
co-branded, a. Business (orig. U.S.).
Brit. |ˌkəʊˈbrandɪd|, U.S. |ˈˌkoʊˈbrændəd|
[‹ co- prefix + branded adj.2]
Of a product or service: marketed under or bearing two or more brand names; (of a credit card) issued by a bank on behalf of a non-financial institution, and bearing the brand names or logos of both.
1982N.Y. Times 16 Aug. d6/3 Citibank and the Tandy Corporation announced the introduction of Radio Shack/Citiline, the first such national co-branded bank card. 1988Adweek (Nexis) 7 Mar. A Texas Instruments-Apple Computer joint venture announced last week is a marketing first for personal computers—a co-branded machine. 1997Internet World Jan. 41/2 Yahoo is not in the business of setting up Web sites for local advertisers, preferring to build co-branded intermediate pages that link readers to a publisher's site. 2000R. D. Manning Credit Card Nation i. 8 The industry's marketing exploits our materialistic impulses through ‘co-branded’ credit cards. |