| 释义 |
puffery|ˈpʌfərɪ|
[f. puff v. or puffer: see -ery. Cf. obs. Du. pofferie ‘boasting, bragging, or vaunting’ (Hexham).]
1. The practice of the ‘puffer’; inflated laudation, esp. by way of advertisement. Now chiefly U.S.
1782V. Knox Ess. (1819) II. lxvi. 46 There would be no partial judgments, no puffery. 1831Carlyle Sart. Res. i. ii, An epoch when Puffery and Quackery have reached a height unexampled in the annals of mankind. 1893Times 10 Feb. 10/2 No puffery and no trickery could beguile either the Bourses or the private investors. 1929D. G. Mackail How Amusing! 518 The gossip-writers had all contributed their quota of unpaid puffery. 1963D. Ogilvy Confessions Advertising Man (1964) vi. 110 The reader finds it easier to believe the endorsement of a fellow consumer than the puffery of an anonymous copy-writer. 1966Daily Tel. 3 Nov. 14/2 Richard Maney, Press agent to some 300 Broadway shows, and..a master of flamboyant puffery. 1970Observer 1 Mar. 13/3 An American company selling weight reducing pills was prosecuted for misleading advertising. One of its defences was puffery. 1978J. Carroll Mortal Friends i. ii. 25 If you'll not be subject to the spiritual authority of the Church even on the day of your sacrament, don't blaspheme your martyred countrymen by such puffery.
2. Puffs collectively, frills or frilling of puffs: see puff n. 2 b.
1860Illustr. Lond. News 25 Feb. 198/1 All that hoops, powder, and puffery can do for them has been done. 1868Holme Lee B. Godfrey lx, The whiteness of her neck [was] veiled with white puffery of tulle. 1884Punch 1 Mar. 100 In pufferies of all sizes dressed. |