| 释义 |
rotogravure Printing.|ˌrəʊtəʊgrəˈvjʊə(r)|
Also ‖ rotogravur, † rotagravure, and with capital initial.
[orig. the name of the Rotogravur Deutsche Tiefdrück Gesellschaft (Berlin), said to be f. the names of two other companies, Rotophot (Berlin) and Deutsche Photogravur AG (Siegburg), adopted in Eng. with assimilation of the ending to that of photogravure. The form rotagravure (in sense 1) is an etymologizing re-formation f. L. rota wheel, roller + photogravure or F. gravure engraving.]
1. A method of printing by means of a rotary press with intaglio cylinders, usu. used at high speed for long print runs.
1913Photography 7 Jan. 2/1 The half-tone block..has advantages for certain purposes which it does not share..with Rotogravure. 1913Illustr. London News 8 Feb. (Suppl.) p. iii/1 The rotogravur method is that more generally called the carbon. 1914N.Y. Times 29 Mar. 11/1 Advance copies of the rotogravure section of The Times of next Sunday..awakened enthusiasm. This is the first rotogravure section to be printed upon the new rotogravure presses of The Times, and it contains thirty-eight additional famous paintings from the Altman collection. 1919S. H. Morgan in Inland Printer July 407/1 The proper name for the process and its product is ‘rotary photogravure’, and it is quite natural that in these busy times there would be an effort to abbreviate these two words. So why not use..‘rota’, meaning a wheel or roll, and ‘gravure’,..and by combining the two call it ‘rotagravure’ hereafter? 1940Chambers's Techn. Dict. 731/1 Rotagravure. 1942J. Steinbeck Moon is Down ii. 29 Lieutenant Prackle took from his pocket a folded rotogravure page and he unfolded it and held it up and looked at it. It was a picture of a girl. 1957Gravure Mar. 38/3 The first use of rotogravure in a periodical occurred in 1897, when a gravure illustration was included with an article by W. Burger describing the Castle Kreuzenstein, and which appeared in the monthly bulletin of the Imperial Austrian Museum of Art and Industry. 1972Physics Bull. Sept. 532/2 For high quality colour work with long runs (one million or more) rotogravure printing is universally used.
2. A sheet or other object, or a section of a newspaper or magazine, that has been printed by this process.
1914N.Y. Times 29 Mar. 11/3 The rotogravures are superior to any group of reproductions I have ever seen issued in this way, except for the occasional photogravure that some publication has put forth. 1943D. Powell Time to be Born iv. 94, I suppose business experience never can quite make up for your picture in the Sunday rotogravure. 1968L. J. Braun Cat who turned on & Off vii. 64 His pleasurable dreams were always in colour; others were in sepia, like old-time rotogravure. 1978J. Updike Coup (1979) v. 197 The American press loved this artful clown; in their rotogravures he looked like a negative print of Santa Claus. |