| 释义 |
metamessage, n.|ˈmɛtəmɛsɪdʒ|
Also meta-message.
[f. meta- + message n.1]
An underlying meaning, a hidden message; spec. in Advertising, a statement intended to persuade through implication rather than direct exhortation.
1977Addictive Dis. III. 279 Advertisers also make capital of the meta-message—the innuendo, the unstated point that seems innocuous enough on the surface. 1984T. A. Sebeok Communication Measures to bridge Ten Millennia (Techn. Rep. ONWI-532) v. 27 The ‘atomic priesthood’ would be charged with the added responsibility of seeing to it that our behest, as embodied in the cumulative sequence of metamessages, is to be heeded. 1991New Scientist 24 Aug. 37/2 His tone was patronising. Its ‘metamessage’, as Tannen puts it, was that everything baffling her was obvious to him. |