| 释义 |
▪ I. greenwash, n.
Brit. |ˈgriːnwɒʃ|, U.S. |ˈgrinˌwɔʃ|, |ˈgrinˌwɑʃ|
[‹ green adj. + wash n., after whitewash n.]
Disinformation disseminated by an organization, etc., so as to present an environmentally responsible public image; a public image of environmental responsibility promulgated by or for an organization, etc., but perceived as being unfounded or intentionally misleading.
1987D. Bellamy in Sanity Sept. 28/1 They create a lot of environmental ‘greenwash’, and thank god for it, because they create some very good nature reserves. But they're also commissioning uneconomic nuclear power stations. 1989Observer 5 Mar. 14/2 Six Ministers launched ‘Environment in Trust’, a clutch of pastel-shaded leaflets putting a greenwash over the Government's environmental record. 1993New Scientist 10 Apr. 22/2 While they can be useful, these sorts of standards are sometimes used quite cynically—as corporate greenwash. 1999J. K. Black Devel. in Theory & Pract. (ed. 2) iii. 35 Greenwash—corporate public relations gimmicks to demonstrate concern for the environment.
▪ II. greenwash, v.
Brit. |ˈgriːnwɒʃ|, U.S. |ˈgrinˌwɔʃ|, |ˈgrinˌwɑʃ|
[‹ greenwash n.]
trans. To mislead or deflect (the public, public concern, etc.) by stressing the environmental credentials of a person, company, product, etc., esp. when these are unfounded or irrelevant. Also: to disseminate disinformation about (a company, its operations, etc.) so as to present an environmentally responsible public image.
1989Daily Tel. 14 Oct. 4/7 Continuing to ‘greenwash the public’ would be foolish. 1990Houston Chron. 14 May 13 a/1, I saw a booth..exclusively devoted to gaining support for oil development in [Alaska]... With most oil companies making an effort to ‘green-wash’ their operations, I was surprised to see this. 1994Winnipeg Free Press 1 Oct. a14/5 Opponents of an $80-million waferboard plant..say the government is..‘greenwashing’ all environmental concerns... ‘I wouldn't trust them to do any monitoring.’ 2000T. Doyle Green Power xii. 207 At worst..they are interpreted as further methods of greenwashing the activities of big capital. |