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WordReference Random House Learner's Dictionary of American English © 2024ˈhard ˈsell, n. [countable]- Businessan aggressive method of advertising, selling, or promoting.
WordReference Random House Unabridged Dictionary of American English © 2024hard′ sell′, - Businessa method of advertising or selling that is direct, forceful, and insistent;
high-pressure salesmanship (opposed to soft sell).
hard-sell (härd′sel′),USA pronunciation v., -sold, -sell•ing, adj. v.t., v.i. - Businessto sell or advertise (something) in a forceful and insistent way:to hard-sell new car models to reluctant buyers.
- to convince (someone) in a forceful and insistent way:to hard-sell customers on a new product.
adj. - characterized by or promoted through a hard sell:hard-sell tactics.
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