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WordReference Random House Learner's Dictionary of American English © 2024good•will or good will /ˈgʊdˈwɪl/USA pronunciation n. [uncountable]- friendly nature or behavior;
kindness;
good feelings toward another;
benevolence. - Businessthe good reputation of a business and the high quality of its relations with its customers, considered as part of its value.
WordReference Random House Unabridged Dictionary of American English © 2024good•will (gŏŏd′wil′),USA pronunciation n. - friendly disposition;
benevolence;
kindness. - cheerful acquiescence or consent.
- Business, Mythology[Com.]an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.
Also, good′ will′. - bef. 900; Middle English; Old English gōd willa. See good, will2
- 1.See corresponding entry in Unabridged friendliness. See favor.
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