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WordReference Random House Unabridged Dictionary of American English © 2024gim•mick•ry (gim′ik rē),USA pronunciation n. - the use of gimmicks.
- an abundance of gimmicks.
Also, gim•mick•ery (gim′ik rē, -ik ə rē).USA pronunciation WordReference Random House Learner's Dictionary of American English © 2024gim•mick /ˈgɪmɪk/USA pronunciation n. [countable]- an ingenious or new device, plan, or action, esp. one used to draw attention or increase appeal; stunt;
ploy:They needed a gimmick to sell their cars.
gim•mick•ry /ˈgɪmɪkri/USA pronunciation n. [uncountable] gim•mick•y, adj. WordReference Random House Unabridged Dictionary of American English © 2024gim•mick (gim′ik),USA pronunciation n. - an ingenious or novel device, scheme, or stratagem, esp. one designed to attract attention or increase appeal.
- a concealed, usually devious aspect or feature of something, as a plan or deal:An offer that good must have a gimmick in it somewhere.
- a hidden mechanical device by which a magician works a trick or a gambler controls a game of chance.
- [Electronics Informal.]a capacitor formed by intertwining two insulated wires.
v.t. - to equip or embellish with unnecessary features, esp. in order to increase salability, acceptance, etc. (often fol. by up):to gimmick up a sports car with chrome and racing stripes.
v.i. - to resort to gimmickry, esp. habitually.
- origin, originally uncertain 1925–30, American.
- 1.See corresponding entry in Unabridged stunt, plan, ruse, ploy; angle.
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