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WordReference Random House Learner's Dictionary of American English © 2024ˈsoft ˈsell, n. [countable* usually singular]- Businessa method of advertising or selling that is quietly persuasive, indirect, and sophisticated (opposed to hard sell ).
WordReference Random House Unabridged Dictionary of American English © 2024soft′ sell′, - Businessa method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell).
soft-sell (sôft′sel′, soft′-),USA pronunciation v., -sold, -sell•ing, adj. v.t. - Businessto promote (a product, service, etc.) using indirect or gentle persuasion:an advertising campaign to soft-sell a new perfume.
adj. - Business(of a sales technique) quietly or indirectly persuasive:a soft-sell approach to marketing.
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