per·son·al·iza·tion \ˌpərs(ə)nələ̇ˈzāshən, ˌpə̄s-, ˌpəis-, -ˌlīˈz-\noun (-s) 1.: the quality or state of being personalized < the personalization of natural forces in myth and religion > 2.: the act or process of personalizing < personalization of propaganda >