| 释义 |
slo·gan
\ˈslōgən\ noun
(-s)
Etymology: alteration of earlier slogorn, from Gaelic sluagh-ghairm army cry, from sluagh army + gairm call
1.
a. : a war cry or gathering word (as of a Highland clan in Scotland) : a rallying or battle cry
b. : a word or phrase used by a person or group to express a characteristic position or aim, a stand on a contested issue, or a goal of endeavor
< the whalemen's slogan, “A dead whale or a stove boat” — American Guide Series: Connecticut >
< a widespread decline of cognitive standards, exemplified, for example, in the popular slogan that “it all depends on the point of view” — T.M.Clarke >
< years ago we repudiated the slogan, “Peace at any price” — Laurence Sears >
2. : a brief striking phase used in advertising or promotion
3.
a. : a word or phrase imprinted on a piece of mail usually with the cancellation as a commemorative or publicity device
b. : an advertising phrase imprinted on mail together with the postage by a postage meter |