The word hallowed often has a religious connotation, but it can also be used playfully to convey a sense of reverence about something that isn’t religious in nature but that nonetheless inspires worship. A football fan, for example, may talk about the hallowed tradition of tailgating on a game day Saturday, or an avid shopper may describe the hallowed grounds of the Macy’s shoe department. In the Gettysburg Address, Lincoln used the word with its more traditional sense to ponder man's inability to show the proper reverence to those men who died in battle: "But, in a larger sense, we cannot dedicate…we cannot consecrate…we cannot hallow…this ground."