| 单词 | gimmick |
| 释义 | gimmick (once / 6567 pages) 1n 2n A gimmick is a trick intended to attract attention. If you lure crowds to your bake sale by having cute football players handing out samples in front of your booth, that’s a gimmick. A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold. WORD FAMILYgimmick: gimmicks USAGE EXAMPLES“It was a gimmick team,” Foster said, perhaps still charged up from the late-game fracas. Washington Post(Dec 31, 2016) It is unfussy in a country whose metropolitan food culture increasingly involves infantile gimmicks: dishes served on bricks, in jam-jars and the like. Economist(Dec 20, 2016) Letterman’s gimmick here was contrast: A glamorous woman with a beguiling accent pounding In-N-Out burgers as a dweeby comic peppered her with innuendo. Washington Post(Dec 19, 2016) 1 1n any clever maneuver it was a great sales gimmick a cheap promotions gimmick for greedy businessmen Syn|Hypo|Hyper device, twist mnemonic a device (such as a rhyme or acronym) used to aid recall fast one, tricka cunning or deceitful action or device schtick, schtik, shtick, shtik(Yiddish) a devious trick; a bit of cheating maneuver, manoeuvre, tactical maneuver, tactical manoeuvre a move made to gain a tactical end 2n a drawback or difficulty that is not readily evident 2Syn|Hyper catch drawback the quality of being a hindrance n something unspecified whose name is either forgotten or not known Syn|Hyper doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, whatchamacallit, whatchamacallum, whatsis, widget stuff miscellaneous unspecified objects |
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