"Once you get out of the bath pat yourself dry with a towel and moisturise instantly. This can help stop the itch and scratch cycle."

Ideally, to give your bottom the full celebrity treatment, you’d want a wet wipe, then a dry wipe, then a quick moisturise.

Further benefits of wearing the leggings included that they "accelerate fat loss", "reduce muscular tiredness" and "smooth and moisturise the skin helping to reduce cellulite".