She would imagine the air in Herat crackling with merriness, and high- spirited, bright-eyed people showering each other with endearments and goodwill.

Mr. Honeck’s take on the “Pastoral,” Beethoven’s Sixth, was warmer, creamier, smiling, the third movement’s merriness alert yet suave.

But for months, the long-awaited movie has sparked merriness among merchants and manufacturers — especially toy companies.