What to skip: Brilliantly colored chicha morada, a sweet cinnamon-scented drink made from purple corn, is an acquired taste that I haven’t acquired.

But Dr Zuker says there are also "acquired tastes", where the social reward outweighs an initial dislike - such as drinking beer and coffee.

“You don’t end up feeling sorry for him. It’s a strange, acquired taste, and typically most people don’t find the bad version of something funny.”