The introduction of Applewhite was less a news conference than it was a pep rally.
Washington Times(Dec 12, 2016)
He’ll wear it at sporting events, pep rallies and other events.
Seattle Times(Nov 28, 2016)
It looked like a pep rally met a rave, and it came and went in less than a minute.
Los Angeles Times(Nov 24, 2016)