When broadcast is strong in a particular medium, cable and streaming are, too, because all three areas cross-pollinate and inspire and share ideas.

Experts say you would never plant the two together because they would cross-pollinate, and THC levels would plummet in the pot.

Steiner Inc. and Select Botanicals Group about 10 years to cross-pollinate the beer-flavoring plants to create proprietary varieties with unique flavors and aromas.