| 单词 | hype |
| 释义 | hype (once / 3859 pages) nv As a noun, hype means extravagant claims about a person or product. All the hype about a miraculous new kind of mop might influence you to buy one, but after trying it out you'll realize it's just a mop. Experts speculate that the word hype may be a back formation of hyperbole, or it may come from hyper — old-fashioned slang for a person who swindled someone. As a verb, to hype something is to blatantly promote it. If you hype your favorite restaurant enough, your friends will finally try it. If they all hate it, though, they might never listen to you again! WORD FAMILYhype: hyped, hypes, hyping USAGE EXAMPLESAt first I instantly thought it was marketing hype but slowly the story intrigued me and I began searching online. The Guardian(Jan 02, 2017) King, the flamboyant boxing promoter who hyped Mike Tyson’s 1980s fights, was also saluted by Trump as “a phenomenal person” despite a conviction for manslaughter. Seattle Times(Jan 02, 2017) Prefight hype is a combat sports tradition, the foundation of promotional pull. Washington Post(Dec 29, 2016) 1n blatant or sensational promotion Syn|Hyper ballyhoo, hoopla, plug packaging, promotion, promotional material, publicity a message issued in behalf of some product or cause or idea or person or institution 2v publicize in an exaggerated and often misleading manner Hyper air, bare, publicise, publicize make public |
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