alliterationnoun [ U ]
uk/əˌlɪt.əˈreɪ.ʃən/us/əˌlɪt̬.əˈreɪ.ʃən/specializedthe use, especially in poetry, of the same sound or sounds, especially consonants, at the beginning of several words that are close together:
"Round the rugged rocks the ragged rascal ran" uses alliteration.
Compare
assonance
alliterative
adjective /əˈlɪt.ər.ə.tɪv//əˈlɪt̬ər.ə.t̬ɪv/
alliterative style