early majoritynoun [ S ]
ukusMARKETING the group of people who begin buying a new product or service after waiting to see if the people who have already bought it are satisfied with it:
We are aiming this product at the early majority, not the early adopters.
WORKPLACE the group of people in a company who are the first to use a new method or system after it has been tested
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early adopter
laggard
late majority