direct importnoun [ C ]
ukusCOMMERCE, ECONOMICSa situation in which a company, etc. buys products directly from someone in another country, without using another person or organization to make arrangements for them, or a product that is bought in this way:
We specialize in the direct import of cars from Japan.
Direct imports from overseas manufacturers are minimal, because local suppliers account for more than 90% of the store's merchandise.
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indirect import
direct importing
noun [ U ]
Is the lower price worth the increased cost, risk, and investment associated with direct importing?