differentiatedadjective [ before noun ]
uk/ˌdɪfəˈrenʃieɪtɪd/usMARKETING relating to marketing methods that show how a product is different from other similar ones and what its advantages are, in order to attract a particular group of consumers:
They produce a range of differentiated products, each designed to appeal to a different segment.
The new strategy involves widening and deepening our market by using differentiated marketing.