hit ratenoun [ C ]
ukusE-COMMERCE, MARKETING the number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made:
You may decide only to go with trades with a hit rate over 80%, or you may think overall profitability is most important.
INTERNET, E-COMMERCE the total number of visits to a website in a particular period:
Although the site's hit rate is a good selling point, it doesn't tell you anything about the quality of the site.
See also
conversion rate