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单词 customer relationship management
释义
  • English
  • Business

customer relationship managementnoun [ U ]

abbreviation CRM specialized

ways that a company can encourage customers to like it and buy from it, for example by using software to look at information it has about its customers and by using social media:

Customer relationship management, or CRM, has been a hot topic since the early 1990s, when database-driven systems began to help companies gather better data on their customers.
Banks spend heavily on customer relationship management (CRM) systems to predict customer defections.

More examples

  • Technological solutions in the area of customer relationship management have made it possible for more firms to assess the effects of their marketing activities.
  • Core business processes like supply chain management and customer relationship management are handled by standard software packages.
  • He founded Siebel Systems, which specialized in customer relationship management software.
  • They provide low-cost finance and accounting, procurement and customer relationship management services for clients.

Thesaurus: synonyms and related words

Advertising and marketing

  • ad
  • ad agency
  • adman
  • advert
  • advertise
  • copywriter
  • CRM
  • cross-promote
  • cross-selling
  • flier
  • flyer
  • freesheet
  • mailshot
  • ono
  • overvalue
  • own brand
  • patter
  • personal ad
  • PR
  • want ad

See more results »

You can also find related words, phrases, and synonyms in the topics:

Computer concepts

customer relationship managementnoun [ U ]

ukusabbreviation CRM, also customer management, also consumer management, also relationship management

COMMERCE, MARKETING the plan and system that a business has for dealing with customers over a period of time:

Customer relationship management aims to attract and retain customers in a cost-effective way.
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更新时间:2025/2/3 6:26:02