customer relationship managementnoun [ U ]
abbreviation CRM specializedways that a company can encourage customers to like it and buy from it, for example by using software to look at information it has about its customers and by using social media:
Customer relationship management, or CRM, has been a hot topic since the early 1990s, when database-driven systems began to help companies gather better data on their customers.
Banks spend heavily on customer relationship management (CRM) systems to predict customer defections.
More examples
- Technological solutions in the area of customer relationship management have made it possible for more firms to assess the effects of their marketing activities.
- Core business processes like supply chain management and customer relationship management are handled by standard software packages.
- He founded Siebel Systems, which specialized in customer relationship management software.
- They provide low-cost finance and accounting, procurement and customer relationship management services for clients.
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- CRM
- cross-promote
- cross-selling
- flier
- flyer
- freesheet
- mailshot
- ono
- overvalue
- own brand
- patter
- personal ad
- PR
- want ad
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Computer concepts