customer profilenoun [ C ]
ukusalso consumer profile MARKETINGa description of a business's typical customers:
build/create/develop a customer profile An online survey is an inexpensive way to start to build a customer profile.
The clothing store puts its customer profile at age 25–40.
detailed information about a particular customer:
All our customer profiles are stored in our extensive database.
customer profiling
noun [ U ] also consumer profiling
Customer profiling is an integral part of the marketing process.