counterprogramverb [ I or T ]
uk/ˌkaʊn.təˈprəʊ.ɡræm//ˌkaʊn.t̬ɚˈproʊ.ɡræm/USto broadcast something or make it available at a particular time so that it contrasts with something else happening or available at the same time, in the hope of attracting an audience:
TV stations don't like to give program details more than two weeks in advance, so that other stations can't counterprogram.
We had to constantly think of how to counterprogram some very formidable shows.
counterprogramming
noun [ U ] uk/ˌkaʊn.təˈprəʊ.ɡræm.ɪŋ//ˌkaʊn.t̬ɚˈproʊ.ɡræm.ɪŋ/
The summery, feminine musical "Mamma Mia!" was a piece of clever counterprogramming to an overload of dark, macho superhero movies.