dual pricingnoun [ U ]
ukusECONOMICS, COMMERCE the sale of the same product at different prices to different markets:
The building society denied operating a dual pricing strategy for new and existing customers.
FINANCE the situation in which buyers of shares pay a higher price than people who sell them receive:
Unit trusts use dual pricing, where the price at which units may be bought is higher than the price at which they may be sold.
COMMERCE, MONEY the situation in which prices are given in two currencies or based on two systems of measurement:
A spokesman said, "As long as there is dual pricing, customers used to imperial measurements will never learn the metric way".