publicitynoun [ U ]
uk/pʌbˈlɪs.ə.ti/us/pʌbˈlɪs.ə.t̬i/B2 the activity of making certain that someone or something attracts a lot of interest or attention from many people, or the attention received as a result of this activity:
He attracted a lot of adverse/bad publicity with his speech about unmarried mothers.
Her first novel was published last year in a blaze of (= with a lot of) publicity.
We have planned an exciting publicity campaign with our advertisers.
The publicity generated by the court case has given a welcome boost to our sales.
The normally publicity-shy director will be making several public appearances for the launch of the movie.
The enormous publicity surrounding the case will make it very difficult to hold a fair trial.
The pop group's arrival by hot-air balloon was just a publicity stunt (= an unusual way of attracting the public's attention).
More examples
- Their marketing strategy for the product involves obtaining as much free publicity as possible.
- The whole episode was a blatant attempt to gain publicity.
- They received a lot of adverse publicity about the changes.
- Lucia is going to do the publicity for the school play.
- a publicity gimmick
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- CRM
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- mailshot
- obo
- ono
- overvalue
- own brand
- patter
- personal ad
- want ad
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Idiom(s)
any publicity is good publicity