generic brandnoun [ C ]
uk/dʒəˌner.ɪk ˈbrænd/us/dʒəˌner.ɪk ˈbrænd/a product that is advertised with the name of the shop where you buy it, rather than the name of the company that made it
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own brand
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- CRM
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- mailshot
- ono
- overvalue
- own brand
- patter
- personal ad
- PR
- want ad
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