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单词 last-mover advantage
释义
  • Business

last-mover advantagenoun [ S or U ]

ukus

MARKETING the advantage that a company has when it is the last to introduce a new product, service, or technology, because it can learn from developments that have taken place, or from what others have done:

They took advantage of ever-accelerating advances in technology to capture what is called the last-mover advantage.

Compare

first-mover advantage
second-mover advantage
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更新时间:2024/12/23 1:18:50