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单词 category management
释义
  • Business

category managementnoun [ U ]

ukusabbreviation CM

COMMERCE, MARKETING a method of marketing products by considering them as a group, not as individual products:

The company is now focusing on category management, using the weight of the brands together to come up with a more powerful message against competitors.
See also
brand management
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更新时间:2025/1/24 1:03:08