rebrandingnoun [ U or S ]
uk/ˌriːˈbræn.dɪŋ//ˌriːˈbræn.dɪŋ/specializedthe act of changing the way that an organization, business company, or product appears to the public :
a major corporate rebranding
As a part of the rebranding process they hoped to reposition the brand as the "original" travel company.
Thesaurus: synonyms and related words
Being and appearing different
- another
- be a far cry from sth idiom
- be another matter/thing idiom
- be another/a different kettle of fish idiom
- be far removed from sth idiom
- buck
- conflict
- contrast
- depart
- depart from sth
- deviate
- differ
- differentiate
- fish
- flow
- polymorphous
- rebrand
- remove
- set sth/sb apart
- unbridgeable
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Change and changes