neuromarketingnoun [ U ]
uk/ˈnjʊərəʊˌmɑːkɪtɪŋ/us/ˈnʊərəʊˌmɑrkɪtɪŋ/MARKETINGthe study of how people's brains react to advertising:
In the emerging field of neuromarketing, researchers study the human brain's decision-making processes.
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