build-upnoun [ C usually singular ]
uk/ˈbɪld.ʌp/us/ˈbɪld.ʌp/build-up noun [ C usually singular ] (INCREASE)
an increase, especially one that is gradual:
The build-up of troops in the region makes war seem more likely.
Thesaurus: synonyms and related words
Increasing and intensifying
- -ify
- a snowball effect idiom
- accretion
- accumulate
- accumulative
- add fuel to the fire idiom
- balloon
- bump
- dial
- heighten
- hot up
- increase
- increment
- pile
- rack
- speed-up
- spurt
- step
- step sth up
- supersize
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build-up noun [ C usually singular ] (PRAISE)
a situation in which someone or something is praised, advertised, or talked about on the internet, in newspapers, etc.:
The group got a big build-up before their tour, being touted by many as the next Beatles.
Thesaurus: synonyms and related words
Advertising and marketing
- ad
- ad agency
- adman
- advert
- advertise
- copywriter
- cross-promote
- cross-selling
- customer relationship management
- flier
- flyer
- freesheet
- mailshot
- ono
- overvalue
- own brand
- patter
- personal ad
- PR
- want ad
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build-up noun [ C usually singular ] (PREPARATION)
UK the period of preparation before something happens:
There was a lot of excitement in the build-up to the Olympics.
Thesaurus: synonyms and related words
Preparing
- batten
- batten down the hatches idiom
- break sb in
- calibrate
- clear the decks idiom
- draw
- forewarn
- gear
- gird yourself idiom
- groundwork
- homework
- lay the basis/foundations for sth idiom
- lead up to sth
- preparation
- roll
- steel
- suit
- suit up
- work (yourself) up to sth
- work your way around to sth idiom
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You can also find related words, phrases, and synonyms in the topics:
Preceding and introducing