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单词 branding
释义
  • English
  • Business

brandingnoun [ U ]

uk/ˈbræn.dɪŋ/us/ˈbræn.dɪŋ/

the act of giving a company a particular design or symbol in order to advertise its products and services:

The successful branding and marketing of the new beer has already boosted sales and increased profits.

Thesaurus: synonyms and related words

Advertising and marketing

  • ad
  • ad agency
  • adman
  • advert
  • advertise
  • copywriter
  • cross-promote
  • cross-selling
  • customer relationship management
  • flier
  • flyer
  • freesheet
  • mailshot
  • ono
  • overvalue
  • own brand
  • patter
  • personal ad
  • PR
  • want ad

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brandingnoun [ U ]

uk/ˈbrændɪŋ/us

MARKETING, COMMERCE the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it:

Successful branding uses design to reinforce customers' visual memories.
If you are aiming for a more mass market you may need to take a new look at your branding.
Last month the company launched an aggressive new branding campaign on national TV.
By applying a branding strategy, the company has fortified its position in the face of growing competition.
a branding expert/firm/agency
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更新时间:2024/9/21 22:44:04