brand valuenoun
ukus[ U ] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand:
A company's brand value depends on its reputation.
[ U ] MARKETING, FINANCE the value of a particular brand for the company that makes it
See also
brand equity
[ C ] MARKETING a good quality that a company wants consumers to connect with a brand:
This fits well with our brand values of being creative, inventive, innovative, and challenging.
Commitment to environmental work in countries where we buy our tea is a core brand value.