brand recognitionnoun [ U ]
ukusMARKETING, COMMERCE the ability of consumers to recognize a brand and compare it to other brands:
Brand recognition becomes more important as the price difference between a top brand and another brand narrows.
build/strengthen/increase brand recognition Our goals are to instill trust and build brand recognition and loyalty.
good/strong/growing brand recognition We have really strong brand recognition in what we've built up over the past five years.